Thursday, August 23, 2012

Youtube Invade London

And that would be that. 6 videos over six weeks for Youtube's Invade London initiative. They had been aiming for 25 million hits and apparently achieved 40 million. I don't know realistically how successful it was, but folks saw archery videos and that was the goal for me. Thank god that's over. A video a week is harder than it sounds.

'Invade London' was a focus group initiated by youtube to show themed content over the duration of the Olympics. And my channel was chosen as archery is an Olympic sport. A number of the archers featured were at the Olympics, including the Aussie lass in the final vid and the Mexican girls in the first two vids.
My videos featured people/friends we all know from the World Cup circuit. Martin and Reo for example are huge names in target Compound. The Canadian team are big characters on the field and great archers etc I was trying to give a little feel for the people that make up our world. It's not easy to explain to people that this is our whole world, our friends and our family. The announcer on the first two vids is George Tekmichov, designer of the x10 arrow and voice of international archery...we always miss that voice when he's not there.

Fascinating stuff seeing how other creators approach youtube and their respective audiences. And what goes viral and what totally tanks. Even seeing it is sometimes still totally mystifying.Big thanks to Youtube for the project and big thanks to the folks who helped out. Martin, Sherry, Duncan and everyone who stood in front of the camera (not as easy as it looks) :)Those of us with real jobs find it very hard to train enough as is without extra projects on the side. It's been a long, sleep deprived 6 weeks and my treadmill has been much neglected as a result of too much travel and too much youtube stuff. So last night I settled in on the treadmill with Terminator: the Sarah Conner Chronicles on the iPAD and hopefully life will be a little quieter from now on.

And tonight we'll see if the draw length adjustment is a true fix or just beginners luck again :)

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